There is more to events than sports, marketing or music show
It is a product in itself with its own brand, image and target group.
The main goal of visual experience at events is not as much to inform as it is to support corporate visual identity. The whole event package neatly translates into profits for organizers, sponsors, ambassadors and media alike. Ingenious branding spotlights the event and the brand behind it, creating a platform for sponsors’ and partners’ exposure. Professional visual framework supports participants’ and audience satisfaction.
